News Article

Happy 21st birthday Easylife !
Happy 21st birthday Easylife !

25th November 2013

Happy 21st birthday Easylife !

South Africa’s biggest kitchen franchise group celebrated their 21st birthday last weekend. Easylife’s story begins in 1992, when Alan Lombard started production at a small factory in Fontaineblea, Johannesburg, with a friend Richard Baker. Cupboard Hardware Centre was borne. In 1993 they moved to bigger premises of 350 m² in Strijdom Park, Randburg, retaining the Fontainebleau premises as a showroom. Business must have been very good because in 1994 a second store opened up in Ferndale.

In 1995 Philip Kirby joined the company as the admin manager and the first franchise pilot store was opened in Lynwood, Pretoria.
In 1996 Alan Lombard emigrated and Gerald Haumant bought the controlling shares in the company. In 1997 the company was restructured to allow for a Franchise Network and renamed Easyfit Cupboards. A 5th Easyfit Cupboard franchise store was opened by Jacques and Tersia de Wet in 1998 in Faerie Glen, Pretoria. Several more franchises are opened in the country in the years to follow.

Easyfit Cupboards moved away from the DIY market and a name change was prompted. They became Easylife Kitchens in 2003.
After a pilot franchise store was opened in Tokai, the Cape Town Factory opened in Bellville South in 2004. John Dammerman joined the company as Marketing Director in the same year and more franchises were opened. After extensive market research was done it was clear to the team that they had to take their brand to the next level. In 2008 their new logo was launched.

Today Easylife Kitchens manufacture their products in 2 dedicated factories and supply 26 Franchisees country wide.

At a stylish Las Vegas style beach party Easylife Kitchens celebrated their 21st Birthday in Cape Town on Saturday 9 November. All the Cape franchisees and design consultants attended as well as the staff from ELK Management and Manufacturing Cape. Suppliers and friends were also invited to join in the celebration.

As part of a national 21st birthday promotion one customer from each store won R21 000 cash back on their kitchen in a lucky draw. Stacy Japhta won the consultants ‘Superdraw’ and walked away with a whopping prize of R21 000. Guests were entertained by comedian Nik Rabinowitz who had everyone in stitches. Afterwards revellers got to gambled the night away at the pop-up ELK Casino!

A great time was had by all. The KSA and the rest of the kitchen industry would like to wish the Easylife Group a very happy 21st birthday and many more to come.