News Article

Redfish - KSA's new industry partner

5th September 2013

Redfish - KSA's new industry partner

The KSA are pleased to announce we have teamed up with another industry partner to bring you, the KSA member, more added benefit to your membership. is an online site that works to team up consumers with approved tradesmen. launched in June 2013 with the aim of bringing the home improvement industry online. With its free(to consumers), easy-to-use one-stop platform that enables customers and tradesmen to connect, RedFish fills a void in the arena of South African home improvement -- helping customers find quality, reliable tradesmen, and assisting tradesmen to find regular work.
According to Redfish co-founder Genevieve Dalrymple, the company's main objective is to facilitate jobs being done well, by people who do good work.

Central to the site's value is the tradesmen it attracts, who exemplify quality, value for money, professionalism and reliability. RedFish ensures this through checks on every registered tradesman, as well as the customer review and rating system it operates on the site.

How does it work for customers?

From major renovations to odd jobs around the home, any home improvement help can be sought out on the website. To begin their search, customer’s first register on the site for free, including as much relevant detail as possible to facilitate accurate quote responses. Interested tradesmen registered with will then contact customers by e-mail to quote, which should provide a number of tradesmen from which to choose. A customer selects the best tradesman for the job based on the responses and quotes she receives as well as company information displayed on the tradesman’s professional online profile on the website. Once the job is completed, the customer will rate the tradesman's work and write a brief review, which becomes a permanent part of the tradesman’s online profile.

How does it work for tradesmen?

In order for tradesmen to respond to any job requests, they must be registered with RedFish. The more information and customer references they provide to, the higher the ranking they will receive on the site. Once registered, tradesmen have the opportunity to highlight their qualities through their own online profile, which acts as a public marketing tool. In order to respond to a customer’s job request, a tradesman sends a brief message directly through the website. RedFish will then keep him informed about the job's status, and will also e-mail him other potential work opportunities.

RedFish is committed to protecting the information of all its users. As such, only the name and address of registered tradesmen will be displayed on the website.

What is on offer to KSA members?

• each member that registers will have the KSA logo displayed next to their name
• each member will have the opportunity to include their website address, contact email and blurb about their business on their profile if they register
• Presently registration if free for KSA members. A subscription will be introduced in time. Once subscriptions become applicable the cost of this will be R299 per month or R2990 for 12 months (less 2 months for KSA members)
• Members that advertise on the site will be offered free subscription for a year.

Who is behind Redfish?

The South African/European team behind Redfish was inspired by a conversation around a braai and realising they were onto something, quickly began turning the idea into a reality. With backgrounds in the home improvement industry, digital media, sales and marketing they are well-poised to bring the construction industry online and take the schlep and guesswork out of finding reliable suppliers.

To take advantage of your free listing with please contact:
Genevieve Dalrymple 079 834 4798
Theunis Hanekom 072 069 2219

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