4th March 2014
Rudi's choice wins gold at JHB Homemakers
The revamped Rudi’s Choice brand stand won ‘Gold’ last week at the Johannesburg Homemakers’ Expo.
Judges and visitors alike were enthralled by the new-look Rudi’s Choice expo stand at the first 2014 Homemakers’ Expo held in Joburg. The stand was given a coveted Gold award for excellence amongst hundreds of exhibitors.
The urban, edgy, industrial flavours expressed through the stand’s graffiti wall, swanky, back-lit bar and neon lights created an inviting and intriguing space for visitors to experience Rudi’s Choice like never before.
The stand featured semi-precious onyx, granite and marble from each of the Rudi’s Choice collections: Affordable, Select and Exotic, allowing individuals to discover the beauty of the different types of natural stone.
"I’m very chuffed with the new look for Rudi’s Choice – it’s really elevated the brand and made the public aware of new and exciting uses and designs that are possible with natural stone,“ says brand namesake and CEO, Rudi Eggers.
Juxtaposing the ethereal beauty of onyx with the raw and rough textures of concrete, graffiti and wood is what creates the fresh appeal, according to marketing director, Trevor King. “We wanted something fresh to revitalise the Rudi’s Choice brand, and it was combining the most unlikely elements that helped to create an eye-catching and entertaining stand,” he says.
The Rudi’s Choice expo stand will go on to Cape Town Decorex from 25 - 28 April at the CTICC.
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